About the project
We developed the creative concept and delivered full production for the campaign launching the new jerseys of all Winline Basket Cup teams.
#stylization
#PR-support
#art direction
#MEDIA
#CREATIVE CONCEPTION
#full production
#stylization
#PR-support
#art direction
#MEDIA
#CREATIVE CONCEPTION
#full production
[ BASKETBALL FORM AS PART OF THE STYLE ]
[ BASKETBALL FORM AS PART OF THE STYLE ]
We showed that jerseys work naturally beyond the court and can be part of everyday looks.
The challenge was to present basketball jerseys not only as sportswear, but as a style element. Our solution was a fashion editorial-style campaign.
[ campaign in the format of fashion editoria ]
[ campaign in the format of fashion editoria ]
We developed the creative and visual concepts for the photo and video shoots, designed the sets, and styled the looks. Our team handled the entire production process, including shooting, art direction, and post-production. In parallel, we provided PR support to strengthen the campaign’s media presence.
