About the project
We created strong news hooks, delivered high media reach, and attracted a new audience to the tournament held in Abu Dhabi.
We created strong news hooks, delivered high media reach, and attracted a new audience to the tournament held in Abu Dhabi.
#PR-support
#events
#media
#brand
#PR-support
#events
#media
#brand
[ basketball form as part of the style ]
[ basketball form as part of the style ]
Through media and PR, we engaged multiple audience segments using a variety of content formats. We developed and executed an effective media plan and sustained audience interest at every stage of the tournament — from announcement to post-campaign.
In this project, it was essential not only to communicate the leadership of Winline and the RPL, but also to ensure that brand communication resonated with users and converted into betting activity. To achieve these objectives, we developed an integrated approach combining media, PR, and events.
[ A comprehensive approach using tools such as media, PR and events ]
[ A comprehensive approach using tools such as media, PR and events ]
A new and distinct direction of the project was the business program of the Cup. We organized a business breakfast with international speakers who discussed key industry topics, and we also developed a dedicated educational program for football clubs.
Within the events track, we focused on the key moments of the Cup and turned them into standalone experiences. The team identified unconventional venues, enhanced event formats and mechanics, and involved a wide range of high-profile guests and participants.
#logistics
#PR support
#partners
#guest management
#media support
#decorations
#logistics
#PR support
#partners
#guest management
#media support
#decorations
We provided full operational support for the project, including PR and media support, celebrity and guest management, development of programs for guests and participants, hospitality for media and partners, decorative design, technical production, manufacturing of awards and welcome packs, logistics, on-site stadium operations during match days, and execution of the entire entertainment program of the Cup.
