about the project
We turned the team’s participation in the Major into a media event visible to a broad audience.
#wider audience
#media integration
#partnership
#newsbreak
#esports fans
[ event, with a million scope ]
[ event, with a million scope ]
#wider audience
#media integration
#partnership
#newsbreak
#esports fans
Virtus.pro's participation in the top-tier international CS2 tournament, the Austin Major, was a strong news hook in itself. Our role was to amplify it in a way that made the story resonate not only with esports fans, but also with a wider audience, while simultaneously highlighting the team’s partnership with its sponsoring brand.
[ discipline and character in a single visual solution ]
[ discipline and character in a single visual solution ]
We developed several concepts for activation videos designed for media seeding. The selected concept was a western — referencing Austin, Texas, and the visual language of CS2. The players appeared as cowboys, allowing us to organically combine the tournament location, the discipline, and the team’s character into a single visual narrative.
#media integration
#cowboys
#western
#media integration
#cowboys
#western
[ positive audience response ]
[ positive audience response ]
The video became part of the media seeding around Virtus.pro's Major appearance and received strong positive feedback across social media.
We then wrote a detailed script, handled full production, and provided end-to-end creative supervision — from pre-production through final post-production. In addition, we delivered full hospitality support for the team throughout the entire shooting process.
