about the project
The largest collective viewing of a game final in the history of Russian esports. Together with Winline, we brought back the atmosphere of true offline events — a packed venue, live emotions, and shared excitement.
#real emotions
#media integration
#drive and excitement
#energy
#large-scale show
[ event that brought together more than four thousand spectators ]
[ event that brought together more than four thousand spectators ]
#real emotions
#media integration
#drive and excitement
#energy
#large-scale show
We sourced and built out the venue, created scenography with 360° projection, developed the visual style, and designed every element of the event experience. This is how Winline Pubstomp The International came to life — an event that brought together more than 4,000 spectators.
After the pandemic, esports remained largely online for a long time, without live audiences and shared эмоtions. In 2024, Winline decided to bring back the thrill of watching games together, and we helped turn that idea into reality — as always, going beyond expectations.
[ Cybersport that brought people together again ]
[ Cybersport that brought people together again ]
We also engaged over 100 influencers who warmed up the audience through their Twitch channels and social media. We launched AR promotions, Unreal Engine-based content, and media integrations. Ticket sales sold out 10 days before the event. At the event itself, we did everything to help people rediscover the energy of a major live experience.
#fans
#influencers
#esports
[ create events,
about which speak ]
[ create events,
about which speak ]
#fans
#influencers
#esports
The project won Gold at the E+ Awards in the Gaming & Esports category for delivering significant and measurable results for both the industry and the brand.
The venue featured interactive zones, a live show, esports celebrities streaming on site, and fans connecting in person and cheering for their favorite teams. People once again felt the thrill and excitement of collective fandom — something impossible to replicate online.
